Valentine's Day Prep: Checklist for Florists
Valentine’s Day is one of the busiest and most high-pressure times of the year for florists. With a huge spike in orders packed into a short window, a little preparation now can help you stay organized, reduce stress, and make the most of every sale.
We’ve put together this Valentine’s Day checklist (with videos!) to help you prepare your website, operations, and tools for peak volume — while setting your shop up for long-term success.
🎥 Watch Our Peak Season Power-Up Webinar
Missed the live session? Watch the recording of Peak Season Power-Up — a practical webinar designed to help BloomNation partners get more value from the platform as they prepare for Valentine’s Day, peak season, and the year ahead.
In this session, BloomNation CEO Farbod Shoraka and Platform Expert Casey Lawrence walk through new tools, key updates, and recent improvements that can help florists operate more efficiently, protect margins, and strengthen shop performance.
BloomNation Peak Season Power-Up
Your Valentine’s Day Prep Checklist
1. Refresh Your Website
Make it easy for customers to find the right gift — and feel confident checking out.
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Add a Site Announcement
Share Valentine’s Day order deadlines, delivery expectations, or even a limited-time coupon to help convert shoppers while urgency is high.
→ Create a Site Announcement -
Feature Valentine’s Day Products
Highlight your Valentine’s Day designs front and center so customers can quickly find what they’re shopping for.
→ Customize “Shop All” -
Update Website Banners
Seasonal banners and product tags help create urgency and guide shoppers to your most important designs.
→ Banner Management Guide -
Update Your Website FAQs
Answer common Valentine’s Day questions — like delivery timing, substitutions, and cutoffs — to save time, reduce calls, and boost your local SEO with helpful, relevant content.
→ Manage Website FAQs
2. Manage Fulfillment & Delivery Settings
Set clear boundaries so you can keep orders flowing smoothly during peak demand.
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Add Blackout Dates
Block specific dates or products you can’t fulfill to avoid overloading your team or accepting orders you can’t complete.
→ How to Add Blackout Dates -
Review Delivery Settings
Confirm same-day cutoffs, delivery fees, and time windows reflect your Valentine’s Day capacity and staffing.
→ Update Delivery Settings -
Temporarily Close Online Ordering (If Needed)
Pause online orders — or your entire shop — if you reach capacity, so you can focus on fulfilling existing orders successfully.
→ How to Close Your Shop
3. Prepare Your POS for Valentine’s Day Volume
Handle phones, walk-ins, and high order volume without slowing down.
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Use BloomNation POS 3.0
Unlimited workstations, split payments, Pay Later links, optional delivery times, and autosave help your team work faster during peak rushes. -
Enable Employee PIN Switching
Quickly switch users at the counter with employee PINs — ideal for busy shifts and seasonal staff.
→ Learn About Employee PINs
4. Inventory, Pricing & Catalog Control
Protect margins and manage availability during peak demand.
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Use Bulk Catalog Actions
Bulk add blackout dates and mark products In or Out of Stock. For temporary changes, mark items Out of Stock instead of disabling them to preserve SEO and product visibility.
→ Inventory Management Guide -
Set Valentine’s Day Holiday Pricing
Apply holiday pricing only to your Valentine’s Day category to protect margins without impacting non-holiday shoppers.
→ Set Up Holiday Pricing
5. Drive Revenue During & After Valentine’s Day
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Promote Floral Subscriptions
Valentine’s Day is a great opportunity to offer subscriptions as a gift that “shows love all year long.” Consider creating a Valentine’s-themed subscription product.
→ Set Up a Subscription Product -
Enable Customer Loyalty
Turn one-time Valentine’s buyers into repeat customers with a loyalty program that runs automatically after setup.
→ Set Up Customer Loyalty
🎨 Bonus! Get Inspired: A Fresh Take on Valentine’s Day Design
Valentine’s Day doesn’t have to mean red roses.
In this BloomNation Studio feature, floral artist and educator Ace Berry (Ace in Full Bloom) shares an unconventional Valentine’s Day design that’s bold, memorable, and thoughtfully created to stand out during the busiest floral holiday of the year.
Watch, get inspired, and explore new ways to elevate your Valentine’s Day offerings.
Beyond Red Roses: A Smarter Valentine’s Day Floral Design
🙌 Need a Hand?
If you’d like help setting up any of these tools, our Partner Support Team is here for you.
Phone: (210) 405-5050
Email: support@bloomnation.com