Optimizing for Conversion with the new Product Detail Page

In April 2023, BloomNation began updating your Premium Site to use a new and improved design for the Product Detail page. We made this change to help streamline the order flow for your customers and make it easier for them to purchase your products. The proof is in the numbers—since we've made this update, we've seen a consistent 8% increase in conversion over the prior version of the page. That means more Premium Site orders for you!

We're excited to continue bringing you more business-enhancing improvements like this to you over time.

What's included in the new Product Detail Page (PDP)?

The PDP has been updated with the goal of improving the mobile (iPhone, Android, et al) experience, improve conversion and enable future improvements to the product purchase flow. Here are the highlights!

• Keeping it simple: Simple, clean design geared toward making purchase-oriented selections easier and faster
• Price and Description Transparency: Add price to the Standard, Deluxe and Premium selectors, so it's always clear what costs what. We also moved the product variant description up above the variant selectors, so it's easy to read about what you just selected.
• Fulfillment Up Front!: Now your customers know what their delivery and pickup options are, including delivery / shipping price, before they Add to Cart, so there are fewer surprises at Checkout.

Especially for Mobile

• Mobile First: Designed initially for display on mobile devices, which make up around 60% of your site's traffic!
• No more searching for Add to Cart: "Add to Cart" is stickied to the bottom of the screen, so you don't have to scroll to find it!
• Keeping it simple: The product info and substitution policy content sections are collapsible, with the policy section collapsed by default. This makes it easier to find cross-sells!