Merchandise Center

Your Merchandise Center provides valuable insights into your product Catalog and how it’s performing. By using this tool, you can better balance your offerings and improve sales by targeting the right price points and occasions. The Merchandise Center helps you ensure that your product mix is both diverse and optimized for success.

To access the Merchandise Center, log into your account, navigate to the ‘Analytics’ tab, and click on the ‘Merch Performance’ sub-tab.

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Catalog Overview

The Catalog Overview section breaks down your current catalog mix, showing how many products you have listed under each major category, such as Mother's Day arrangements or Sympathy and Funeral. It also recommends the optimal number of products you should list for sale under each category and within your entire catalog. The goal is to help you balance your catalog without overloading certain categories while leaving others underrepresented. A well-balanced catalog increases your chances of meeting customer demand for various occasions.

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Listing Analytics

This section provides key statistics to help you assess product performance. The data includes:

1. Average Listed Price: The average price of the items you have listed for sale.
2. Average Sale Price: The average price of completed orders from your Premium Site.
3. Average Delivery Fee: The average cost of delivery across all orders placed on your Premium Site.
4. Total Reviews: The total number of customer reviews for your products.
5. Products with Upsell: The number of products in your catalog that offer upsell options.
6. Orders with Cross Sell: The number of customer orders that included a cross-sell item, indicating how often customers purchase additional products.

There are also insights into upsell performance, such as:

• Upsell Sales Breakout: This section displays the number of orders placed by product size (Standard, Premium, Deluxe).

Lastly, you can view your all-time top sellers:

• Top 5 Sales: Your top five best-selling products, helping you identify your most popular designs.

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Making Use of the Analytics

The data provided here can help you fine-tune your offerings:

• If the average listed price is much higher than your average sale price, consider lowering prices to improve conversion rates.
• A low percentage of cross-sell orders may indicate that your cross-sell options need review or adjustment.
• If your top-selling products fall within one price tier (Standard, Premium, or Deluxe), you might consider adjusting the sizes and price points to encourage more upsell.

Taking advantage of these analytics will give you deeper insights into customer behavior, allowing you to improve your product mix, adjust pricing, and optimize upsell strategies to maximize revenue.

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Need Help?

If you have any questions about using the Merchandise Center or need further assistance, let our Bloom Experts know by submitting a ticket!