Product Photography Recommendations
What exactly does a high-quality photograph look like? What key mistakes are you making that could be holding you back?
We'd like to present you with "BloomNation's Product Photography Recommendations". Built using proven strategies from top marketplaces including One Kings Lane, Etsy, Tradesy, and Ebay, this visual and printable guide will help you showcase your design skills and professionalism, while setting yourself apart from your competitors!
Impress More Customers, Improve Your Sales
This guide will help you:
- Increase your sales with photography that attracts customers
- Understand why some products (and, as a result, some florists) appear higher in BloomNation Marketplace results
Those with more compelling photography (among other factors) will see a higher sale volume and be ranked higher on BloomNation's Marketplace. This is done to make sure that all customers see products they want to purchase before ones that will turn them off, altogether. Don’t worry, you don’t need expensive equipment or a seasoned pro (although qualifying florists can get set up with one) to achieve the click-worthy images described below. Many florists in the BloomNation community take amazing pictures just using their smartphone. Once you get started, share your practice shots and tips with the BloomNation Facebook Group for feedback and encouragement!
Do This, Not That
Your designs are gorgeous, but that close-up shot of the orchid in a dark corner with your bulletin board peeking in from the side...not so much...
Scroll through the examples below to see photo "do's and don'ts", so you know exactly how to highlight your products in ways that will sell.
More detailed tips are available in the handy chart, below. Practice working on each element and you’ll be wowing customers in no time!
The End Goal
The picture below is what you’re aiming for. Show the complete arrangement and vessel in a square frame with an uncluttered background and natural light to attract more customers and set reasonable expectations. Keep your setup ready to go for when inspiration strikes. TIP: you can also use your BloomSnap images to build your catalog over time!
The Perfect Floral Photo:
