In today’s digital landscape, email marketing is one of the most powerful tools for business growth. It gives you direct access to your customers in a way no other channel can, helping you build lasting relationships and drive consistent revenue. With personalized, targeted campaigns, email keeps your shop top of mind and inspires customers to order again and again.

About the BloomNation
Email Marketing Program

Premium Site partners have access to BloomNation’s comprehensive email marketing solution at no additional cost, including:

• Data-Driven Insights – Analytics and AI-assisted insights guide our campaign strategy to optimize campaign performance and engagement rates
• Strategic Content – Campaigns are planned around major holidays, seasonal moments, and everyday occasions that inspire floral purchases
• Mobile-First Design – Every email is optimized to render perfectly across all devices and email clients
• Personalization – Each campaign is dynamically customized with your shop’s name, logo, address, and reply-to details
• Compliance & Quality Testing – Maintains full compliance with CAN-SPAM Act (US) and CASL (Canada) and other relevant privacy regulations

Campaign Schedule and Frequency

Premium Partners are automatically opted in to have automated, strategically timed campaigns sent to their customers for all major holidays as well as other significant occasions and seasonal celebrations.

Monthly Communication

• Monthly Communication – On average, 10–14 targeted campaigns are sent to your customers each month
• Peak Holiday Coverage – Frequency increases around major floral holidays such as Valentine’s Day, Mother’s Day, and Christmas
• Automated Lifecycle Emails – Birthday and anniversary reminders, along with abandoned cart emails, are included to capture additional sales opportunities.

Topics

For specific dates, refer to the email marketing campaign calendar that is delivered quarterly. A new calendar with upcoming topics and dates will be released once per quarter. If you did not receive the calendar, please reach out to the Bloom Expert team at floristsupport@bloomnation.com and they can provide you with one.

Topics are tentative and subject to change. For the latest schedule, refer to the Google Calendar link included in your preview emails.

What the Emails Look Like

Below are examples of campaigns we sent in 2025. Every email is tailored with your shop’s name, logo, and products, creating a personalized experience for your customers.

How to Manage Your Participation

• Premium Partners are automatically included in email marketing campaigns
• To view or update your preferences, log into your dashboard and go to Select My Shop > Email Preferences

Key Notes


• Campaign dates and topics are planned in advance but may be adjusted as needed.
• If you’d like to know the status of a specific campaign, or have questions related to our email marketing services, contact the Bloom Expert team at floristsupport@bloomnation.com.
• Emails are never used to promote BloomNation directly; they are designed to promote your business to your customers.